Asian Paints, India’s leading paint and décor brand, has partnered with the Board of Control for Cricket in India (BCCI) as the Official Colour Partner for the next three years. The association will cover all Men’s, Women’s, and Domestic matches played in India — over 110 games.
The collaboration celebrates the shared spirit of creativity, passion, and unity that colour and cricket represent. Asian Paints aims to bring vibrant fan engagement experiences, connecting 1.4 billion people through the colours of cricket.
Asian Paints CEO Amit Syngle said the partnership brings the world of colour into the heart of India’s favourite sport, promising exciting and interactive fan experiences that add vibrancy and joy to every moment of the game.
The brand will roll out digital and on-ground activations, including the “Asian Paints Colour Cam” and “Colour Commentary,” showcasing fan energy and décor inspirations. The initiative further strengthens Asian Paints’ emotional bond with cricket fans nationwide.
