Ageas Federal Life Insurance has unveiled its new brand identity, marking a major step in its transformation journey. Drawing strength from the 200-year global heritage of Ageas Group and the long-standing trust of Federal Bank, the refreshed identity aims to simplify insurance, deepen emotional connection and expand financial protection across India. The new logo features two unifying arcs symbolising protection and guidance, reinforced by the brand promise “Har Wada Mumkin – Promises Made Possible.”
The brand was introduced by Managing Director & CEO Jude Gomes in the presence of brand ambassador Sachin Tendulkar. The company highlighted that the new identity represents optimism, care and a renewed commitment to helping customers turn their goals into possibilities. The launch comes at a time when India’s insurance landscape is rapidly evolving, with rising demand from young savers, MSMEs and digitally inclined consumers.
Ageas Federal continues to record strong performance, ranking 4th in solvency among private insurers with a 270% solvency ratio and delivering 13% growth in Individual APE as of October 2025. The company also achieved a 100% Individual Claim Settlement Ratio in FY25, reinforcing its focus on trust and service excellence. Its hybrid distribution model and expanding partnerships are helping extend insurance access, especially to underserved MSME segments where protection gaps remain high.
With its refreshed colour palette of orange and violet representing optimism and trust, the company aims to strengthen nationwide presence and deliver innovative, accessible financial protection solutions. Sachin Tendulkar praised the new identity, saying it reflects the brand’s commitment to standing by families and securing their future.
