August 4, 2025 | India – AU Small Finance Bank (AU SFB), India’s largest small finance bank, has formed a strategic corporate agency partnership with SBI Life Insurance, one of the country’s most trusted life insurers. This collaboration is designed to support the Government of India’s ‘Insurance for All by 2047’ mission by enhancing access to affordable and need-based insurance solutions across urban, semi-urban, and rural markets.
Under the agreement, AU SFB will offer SBI Life’s comprehensive suite of life insurance products—ranging from protection, savings, and investment plans to retirement and child plans—through its extensive network of over 2,505 banking touchpoints across 21 states and 4 union territories. The partnership brings together AU’s strong rural and semi-urban presence with SBI Life’s proven expertise in life insurance, enabling customers to meet long-term financial and protection goals through a seamless banking and insurance experience.
Commenting on the partnership, Mr. Uttam Tibrewal, Executive Director and Deputy CEO of AU SFB said, “Financial security is a basic right. With SBI Life, we aim to empower millions with tailored insurance offerings that secure their futures and drive true financial inclusion.” Mr. Abhijit Gulanikar, President – Business Strategy, SBI Life added, “This alliance strengthens our outreach, making insurance more accessible—one household at a time.”
Both institutions plan to leverage AU SFB’s digital platforms such as video banking, WhatsApp banking, and the AU 0101 app to deliver a simplified, transparent, and accessible insurance experience. The collaboration also strengthens customer trust through easy policy onboarding and hassle-free claim processes, in line with SBI Life’s ‘Customer First’ philosophy.
