Mumbai, September 4, 2025: Smartphone brand itel has launched the A90 Limited Edition, the first smartphone in the sub-₹7,000 segment to feature Military Grade (MIL-STD-810H) protection, offering unmatched durability along with premium design. The device comes with itel’s 3P Promise—protection from dust, water, and drops—and an IP54 rating, making it highly resistant to rain, dust, and accidental spillages. Its standout highlight is the bold and stylish camera grid design, giving the smartphone a premium appeal at an affordable price.
The itel A90 Limited Edition is available in two RAM variants—3GB RAM at ₹6,399 and 4GB RAM at ₹6,899—and comes with the brand’s 100-day free screen replacement offer. Powered by itel’s Aivana AI Assistant, the device promises a smarter experience, rarely seen in this segment. Commenting on the launch, Arijeet Talapatra, CEO of itel India, said the phone reflects the brand’s commitment to democratizing technology with stylish, tough, and reliable devices built for Bharat.
On the performance front, the A90 features a 6.6-inch 90Hz HD+ display with DTS sound technology, offering immersive visuals and audio. The addition of Always-on Display and Dynamic Bar ensures real-time updates on notifications, calls, and battery status. The smartphone comes equipped with a 13MP rear camera with enhanced image processing and a new sliding zoom button for quick one-handed zooming and sharper shots, catering to both casual and passionate photography enthusiasts.
Under the hood, the A90 runs on an octa-core T7100 processor, paired with a 5000 mAh battery and 15W fast charging for long-lasting power. Security features include face unlock and a side-mounted fingerprint sensor. With 36 months of guaranteed lag-free fluency, smooth multitasking, and gaming support, the itel A90 Limited Edition is designed to deliver all-round performance. Combining toughness, intelligence, and style, the device sets a new benchmark for durability and innovation in the budget smartphone category.
