London, July 20: Former India captain Ajinkya Rahane has been appointed as the Sports Ambassador for India by Imagineear, a global leader in immersive multimedia and experiential storytelling. The partnership aims to enhance fan engagement and transform sports and cultural experiences across India using cutting-edge technology and storytelling.
Imagineear, known for delivering interactive visitor experiences at leading sports venues, museums, heritage sites and cultural institutions worldwide, is expanding its footprint in India as part of its broader Asian growth strategy. Rahane will play a key role in strengthening the company’s engagement with India’s rapidly growing sports and cultural ecosystem.
Expressing his excitement, Rahane said he was proud to associate with a company that has built a strong global reputation. He added that the partnership is focused on elevating how fans experience Indian sport and culture, while creating more meaningful and immersive connections with audiences.
Imagineear CEO Andrew Nugée welcomed Rahane, describing him as one of India’s most respected cricketers whose values of integrity, professionalism and excellence align perfectly with the company’s vision. He said the collaboration would combine Imagineear’s decades of expertise in experiential storytelling with India’s rich sporting heritage and cultural diversity to create world-class fan experiences.
The appointment marks another significant step in Imagineear’s long-term commitment to India. Through innovative multimedia guides, mobile applications and immersive digital experiences, the company aims to redefine how visitors and sports fans engage with iconic venues, historic landmarks and cultural destinations, helping bring India’s unique stories to life for audiences at home and around the world.
