Mumbai, August 3: Eureka Forbes has launched its new campaign, ‘Ghar Ka New Favourite’, featuring actor Shraddha Kapoor to promote the Forbes SmartClean Robotic Vacuum Cleaner. The campaign highlights how AI-powered technology and hands-free automation make everyday home cleaning effortless.
Built around the insight that Indian families love a spotless home but not the effort required to maintain it, the campaign positions Forbes SmartClean as an intelligent cleaning companion that delivers consistent, hassle-free cleaning. Through Shraddha Kapoor’s relatable presence, the campaign showcases how smart automation frees up time for people to focus on what matters most.
Speaking on the launch, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said Indian households are increasingly adopting smart home solutions that fit seamlessly into their daily routines. He added that Forbes SmartClean is designed to navigate around furniture and people while keeping homes clean with minimal human intervention.
The robotic vacuum cleaner is powered by LiDAR 3.0 AI Navigation, enabling it to map homes for systematic cleaning. It also features AI Tru-Visual obstacle detection, 99.9% dirt vacuuming, automatic dust emptying, mop cleaning, hair-cutting technology, and germ-free wet mopping. The device automatically washes the mop with 50°C hot water and dries it with 60°C hot air, while Mop Extend Technology and extended corner brushes ensure effective edge and corner cleaning.
The Forbes SmartClean range is available through the Eureka Forbes website, major e-commerce platforms, and retail stores across India. Prices start at ₹20,499, while the flagship model with a fully automatic cleaning station is priced at ₹76,499.
